Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marriage Pact · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems pretty straightforward. Answer questions, then the algorithm shows you matches who are compatible with you… it’s cool that everyone you see is at least some baseline level of compatible with you. I feel like most dating apps you have to sort through tons of people who you have nothing in common with. But here I feel like most people I actually could have something in common with. I also like the questions. I’ll open up the app and just answer a few to kill time. They’re like questions on the marriage pact, some of them really make you think. I got “will everything eventually be explained by science?” and “would you sacrifice stability to pursue a passion” and “would you rather protect someone’s feelings or tell them the truth?” I like the idea that many hard-to-talk-about things are already taken care of for anyone I meet through this app.
the questions are super fun and I love talking about them with my friends. It’s really cool to see the matches with real reasons why we’re compatible, way more interesting than just pics. Love it!
How good of an app can it be? It’s been a whole ten minutes and I’m not even married!
1. Answer questions about your values 2. Based on your answers, match with people you're compatible with 3. The more questions you answer, the better...