Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NEXTEP SYSTEMS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Two weeks ago the developer changed something on the backend that broke payments and they haven’t figured it out yet. It’s a pet peeve of mine when a business makes it difficult to pay. The Apple Pay button fails 100% of the time and the option to add cards to app only lets you add a nickname for the payment but no actual payment info. Then they tease you with secret menu items you can only order through the app but you can’t pay for them. So you have to go a local kiosk order something else then track down a manager to change your order to what you actually want. I thought this was a me problem but the manager assured me that everyone at our location is having this problem. I hope they decide to change service providers soon.
I just downloaded this app. Never heard of it before, and was attempting to use it at my job. I was told it’s easy to use. Upon putting in my credentials; it stated, your phone number is already in use. I’ve had the same phone number for over 10years and never used this app before. So I decided, let me “reset” my password. Upon doing that, it stated my email address is not registered. So either way I go, there’s no winning. I had to make up a fake phone number just to create an account. Think I’d rather not have to deal with this. Get it together or stop creating apps.
The app often crashes or throws an error at login even after restarting, reinstalling, and doing a power cycles. There should be a feedback portal in the app. If the time slot gets booked while you’re setting up an order, you can’t simply change the time slot. You have to delete and restart the entire order. It’s awkward to have two payment types when one is actually an employee discount then spread out over several pages. Then there’s different totals through various pages as you select them, making it feel clunky. Also, choosing a future time slot hasn’t been successful for me as it’s usually ready well before that time. It makes it very hard to plan lunch and order ahead without getting soggy food due to it being prepared too early.
Savour by Global Payments Personalized Order and Pay Welcome to Savour where delicious food meets quick personalized experiences! Breakfast, lunch,...