Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartbeat Chat, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Our new community absolutely loves the Heartbeat Chat app with it’s rolling feed and easy access to all functionality. It keeps us connected when we’re on the go. We even had a poll to choose which color the app would present in on our phones. Until recently, we were using another community platform that didn’t even have a mobile app, so Heartbeat’s app is a welcomed improvement!
I joined an amazing community that was only accessible from the Heartbeat Chat app. The community itself (people/how it was run) is amazing. This app, however, is frustrating and made me leave the community and delete the app. Most recently, when I went to post a new thread or a comment, the app showed me that it had posted but in actuality never published the comment. On my personal device I could see the comments and posts I shared (no error message etc), but if I asked (via a different app that actually works) whether my community could see it, there was nothing there. Incredibly frustrating - especially for an app that’s supposed to connect people - to feel like I’m invisible. The Notifications and Activity pages are also suffering huge glitches and don’t refresh. I would get a notification to my phone about a post, then click it, go to the app, head to Activity to locate the actual post, and Activity would have outdated information or be empty. There’s no way to pull down the Activity page to request a refresh…just a frustrating blank page where information should be. This app is deeply disappointing and frustrating. I do not recommend it. I am willing to re-download the app and adjust my rating if the developer actually fixes these issues. But for now, this app is a complete waste of time.
There are a few kinks to work out here… for example, users cannot change their RSVP to an event after confirming. Users also cannot join public threads via the app. But overall the UI is simple and the notifications are FAST, unlike the Mighty Networks platform that I am currently on. Can’t wait to fully switch over.
Heartbeat is the home for all your online communities. Create a space where you and your community can have fun through chats, threads, voice, and vid...