Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sonali Kamra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I understand that in order to keep developing an app you have to bring in money be it through ads or a subscription based service but the amount of ads in this app is just way to often and the ads are way to long. As being new to the app I wanted jump around from word to word and every time you click on a new word you have to sit through a 30+ second ad which makes it extremely hard to get into a rhythm or better yet to hold my interest on wanting to stay in the app. This app lasted around 5 minutes on my phone before I’d had enough with waiting for the next word to explore. Long push and delete..
BEST free word-of-the-day app! You're given definitions, how to use in sentence, and some of the words even give the name origin. It is COLOR-coded with different words from different dictionaries and there’s an option to read more about the word! It also has time- preference daily reminders & free quizzes to test your knowledge! Even for a native speaker, they are challenging words that will broaden your vocabulary.
Great app to learn new words daily. I'm improving my English Vocabulary every day with this app. It adds 5 new words every day and daily quizzes to test yourself. Thanks Dev!
Become smarter every day by learning new words daily! Expand your English Vocabulary by learning new and trending words every day. Learning one word...
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| Pro - Six Month Subscription | $13.99 | Semi-Annual |
| Pro - Annual Subscription | $18.99 | Yearly |