Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Feldman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not a big game guy but this one is so much fun. Love the simplicity and retro graphics. It’s exciting and relaxing at the same time. I play it when I need a break from work and it helps me unwind. I need to get farther than my current high score to see what’s ahead.... and I will!
This game style reminds me of the first ones that came out years ago with its pixellated style. I am having fun challenging myself to knock down the rectangular pieces and jumping over the anchor in time (not easy!). Find myslf constantly replaying. :)
The Rail is straight up fun! The controls are simple and the gameplay is rewarding. Ride the rail to a high score! Reminds me of the ps1 / thps days. Rewarding gameplay and addicting fun for the whole family!
Join the resistance force in a futuristic dystopian society as a messenger. Your task is to deliver a message across the vast city-scape by grinding a...