Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Schick Xtreme · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a brilliant way to raise money for a good cause. The game is fun and the points are easy to earn! I recommend to anyone who wants to help with the St. Baldrick’s Foundation’s charity for children with cancer!
How cool is it that I literally just need to play the game and Schick Xtreme will donate money on my behalf to St. Baldrick’s Foundation. Such a fun experience playing and shaving heads in solidarity for children with cancer. XtremeMan is an incredible super hero that is doing such great work for these children. Thank you Schick Xtreme for creating such a user friendly (& addictive!) mobile app for me and my family.
I read about this incredible app in an AdWeek article and had to check it out. As an avid gamer myself, I was a bit skeptical, but turns out that the app is frankly addicting!! Love that Schick has turned my passion for gaming into something truly meaningful with money towards cancer research. 5 stars!!!
In Shave The Day, you take on the role of XtremeMan, a fearless bald superhero. Your mission – help St. Baldrick’s Foundation raise money for childhoo...