Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kaz USA, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, I think it’s a very functional app with straightforward user experience. Initially, I thought the app and the Bluetooth sync was going to be a little bit gimmicky and I wouldn’t have much purpose for it, but I recently had multi day fevers with my children and found a lot of value in being able to sync the results and then also show them to the doctor as well as when I administered medicine. The one star that is lacking is, I would like to see the ability to have this data pushed to Apple health and also some form of data export. I have experienced some of the temperature reading across multiple family member inconsistencies where gives the same temperature for a subsequent family member from time to time, but that’s not really a function of the app. I think that’s a device specific issue.
This thermometer, and the idea of pairing it with an app is a great combination. It’ll last for us to track fevers in our family for my toddler and child we really like our old functionality and the fact that you have three different age ranges that the app is intelligent enough to classify when you have a toddler an example in the 3 to 36 month category and automatically assigns all the temperature readings to them. I think this could be better is it to me that the thermometer itself needs a firmware update sometimes when we turn it on and take readings, it will give us the same read no matter who we take the temperature from. I noticed this one day as we were using it I would read it 98.4 and then I would test my son and it would be 98.4 and then no matter who I tested it would be 98.4 turn it off and back on would reveal that my son had a fever and yet I was normal so we see this frequently enough that we have to turn the thing off and turn it back on, occasionally as well will turn it on and it will just read an error. When it works, it works well but the misread are frustrating especially in the middle of the night when you’re trying to get a sense of how high is my child’s fever and you have to make sure that you test yourself as well as them to make sure that it’s not just reading the same thing for both of you.
First, you have to scroll through pages and pages of terms and conditions and accept. Then you have to scroll through pages and pages of other terms and accept. You can finally create an account t after that. Then you can add family members. When setting a birthdate, it wants a month and a year, but the only thing available is a month picker. You can’t choose any moth that is later than the current month, because that would be choosing a birthdate in the future. Yet you can’t choose a different year because the year picker doesn’t display until after you choose the month, tap done, and then tap the exact same field you were on, at which point the year and month picker actually both display at the same time. I can’t add my entire family, as every time I add the sixth member, the app crashes.
Braun Family Care helps you stay in control of your family's health all along their illness journeys, from first signs of illness to full recovery. Cr...