Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Synovus Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Serves its purpose well. I appreciate being able to mobile deposit, pay my credit card and follow my loan, as well as manage my checking account. As always customer service is just a phone call away if I have any questions or issues. I am very satisfied with Synovus.
Synovus Gateway website says you can use zelle with the business banking app (synovus gateway). I have tried both the website and mobile app and neither have any such link to utilize this feature. When I am in the Zelle app, it tries to get me to log into the synovus banking app and I don’t have the option for synovus Gateway. This cost me 45 minutes of my time today and it isn ridiculous that they bost you can use zelle in the gateway app but there is zero guidance and what guidance is given is completely incorrect. I basically use this app to check balances and approve payments. I am very tech savvy and this is not user friendly for anything nor thanks checking accounts and approving payments.
I have to start by saying this app is actually ok compared to the mobile website for Synovus. The user experience across ALL of your platforms is abysmal at best. This one is so simple I wonder what I’m even logging in for… I don’t feel like it can do much but look at transactions… don’t know what else the app is optimal for. Your website is overwhelming for anyone with more than one account and overcrowded if you only have one account. I have a business debit and business credit account. To manage these accounts I need two apps plus the mobile website, why? I don’t know if the PMs and engineering team are working to solve some of these issues but please consider consolidating… I can’t run a business and check 525,600 apps to manage my accounts. What is the value you are looking to provide? Cause I feel robbed and the app is free. Where is user testing? I will gladly offer my support.
Securely bank and manage business anytime, anywhere, across any device! The Synovus Gateway Mobile Banking app provides Synovus commercial customers...