Principal®

Principal Financial Group · iOS

Principal®

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Principal® screenshot 1Principal® screenshot 2Principal® screenshot 3Principal® screenshot 4Principal® screenshot 5Principal® screenshot 6Principal® screenshot 7Principal® screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Principal® Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.02

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
60.0K
Rating
4.8 ★(235,057)

Rating Distribution

4.8
★★★★★
235,057 reviews
5
2%
4
1%
3
2%
2
7%
1
89%

Top Countries

🇺🇸 US

Rankings

Category Rank
#145
Reviews (3)▼
★☆☆☆☆Wilreggz472011/10/2024
Poor Service

Last October 30th 2024 i borrowed money from this company and the lady who helped me told me that i am all set up and will get my money within 3 business days. To my surprise it’s been more than 3 days and it was still counting to this moment that im making this review exactly 11 days right now i still didn’t have my money. I reached out to you guys 3 times just to finally know that after borrowing money from principal i have to call Wells Thomas who is the third party to atleast ask them for updates with regards to my loan which this Wells Thomas are one of the company who also are not doing their job “Well”! They should not be in this business coz principl and Wells Thomas don’t have the heart in really helping people. Shame on you people!! Communication should be the one in your service. Don’t expect people like me who’s in need to know what to do next after borrowing from our hard earned money that was entrusted to Principal. I just wish my company would find another company that would help employees like me in times of needs. Take note i was already due for my payments, my birthday came without money, and until now money is still not in my bank. All in all next time you gonna borrow money wait for roughly 15 days for you fund to come. Shame on you people!!!

★★★★★KJCaramel10/1/2022
My Grandmother’s UI

I recently joined an employer that uses Principal for their 401k. I’m coming from another investor that has a highly functional and well done UI, where I can (and did) literally everything from the app. Sadly, Principal has the worst UI I’ve ever seen. It lags, it takes so long to open a link I usually forget what I came to do. I literally hate this app. I don’t think it’s meant for users of the age that really leverage their phones/apps to interact with their portfolios. This is the kind of app that my grandmother would use, which means not at all. I think they have this app just to say they have one, but clearly have invested nothing in the UX.

★★☆☆☆yrmdt8/2/2021
Why are all medical apps so, so terrible?

I don’t understand how these medical insurance companies don’t have the ability to develop apps that are actually useful. If you are trying to find dental care with this app, good luck. It’s probably one of the worst that I have ever used. The search function is really wonky and difficult to use, not to mention the availability of dentists that take this insurance is incredibly limited. When I do find one like 20 miles away, and I go off the app to check their reviews and ratings, not only are ALL of them rated three stars and under, but if I take more than one minute to locate the practice and check them out online before making an appointment, I’m logged out of the app “for my privacy”. It’s already such a pain trying to find appropriate care, this app is making it infinitely harder than it needs to be. It’s gotta to be my sixth or seventh time having to log back in this morning going back-and-forth to check out different dental providers. There should be an option to keep you logged in, by your own choice - not by the app deciding you’ve been away too long because you take a minute to check someone out on Yelp. Ridic.

Version History (142)▼
4.0.699/3/2026
4.0.689/3/2026
4.0.678/12/2026
4.0.668/6/2026
4.0.657/28/2026
4.0.647/15/2026
4.0.636/23/2026
4.0.626/16/2026
4.0.616/9/2026
4.0.606/3/2026
Available In (2 Countries)▼
🇺🇸 United States🇺🇾 UY
Supported Languages (3)▼
EnglishFrenchSpanish
App Details▼

Keep up with your financial goals on the go. The updated Principal® app makes it easy to keep on top of your retirement savings and gain insights to...

iOS App ID
1433961188
Content Rating
4+
Min OS
16.4
Size
103.1 MB
Publisher
Principal Financial Group
US