Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stem4 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried making a new habit to wake up at the same time every morning and when it told me to select a date to start it only game me one option, todays date, but it told me I couldn’t move forward because it had to be a later date.
Push notifications cannot be set to repeat in sync with a repeating task. Ie, task should be done MWF, but you have to manually set up the notification and can only select one day for it to appear. Hopefully developers will add an option to automatically sync push notifications with each task’s specifications.
The interface works like a website rather than an app. I have to scroll around and sometimes things get cut off. There is really good content on this app, I just wish it was easier to use interface wise.
Move Mood is a free app to help young people manage the behaviours associated with low mood or depression. Created for stem4, teenage mental health ch...