Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stem4 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i first downloaded this app when i was 15, i’m turning 21 soon. i cannot tell you how thankful i am for this app. it worked so well i stopped using it about two years ago. even though every working coping skill i’ve learned has been from this app, i nearly forgot about it until today. worst panic attack i’ve had in my life, and it pulled me out of it in 2 minutes. rather, my thankfulness did. i was always partial to the comfort and release exercises. I did one of each and calmed myself enough to write this review. it’s not appropriate for me to describe the trenches i’ve been through, but in all of my major episodes i’ve turned to this app. i still remember being happy to see the update to hide exercises we didn’t like, suggesting and being happy to see exercises not asking for mobility or supplies. I don’t have right cocktail of emotional intelligence and vocabulary to say how thankful i am. i used to recommend this app like handing out candy on halloween. hopefully i won’t have to, but i absolutely will again. thank you so much, calm harm. just thank you.
I haven’t used any apps that have helped me wind down. Over all this app is amazing with its different choices to help you wind down. I personally enjoy the release and the breathing options. Those really help me. The only reason I’m giving this 4 stars is because you have to do 5 activities under the same category. This app is based off a 5 or 15 minute rule. Which can be very helpful, however I feel like each minute under the different activities should count. I personally use both the Release and the Breathing activities together to help wind me down, however that doesn’t add up to the 5 or 15 minutes sadly. Maybe this will be in an update but I highly recommend you to try this app if you’re a self harmer. It can really help and don’t be disheartened if it doesn’t work for you. Continue your search to find the tools that work for you. You matter and I’m glad you’re here and that you’re reading this. You’re loved ❤️
Overall Calm Harm provides users age twelve and older an experience that encourages them to shift their mindset to activities or tasks that are intended to distract them from self-harming behavior. These activities and tasks are representative of mental health frameworks and engage the user to develop a stronger sense of self and reflect on relationships, accomplishments and health coping mechanisms. The range of activities allows the user to explore their evolving mindset and provides the user with an interface that can likely be used over a period of time. Lastly the data and information that is collected is placed in simple charts and logs which allows adolescent users a quick and effective way to track their progress, patterns and trends. It would be beneficial for the user to be able to share these charts and data with mental health professionals and caregivers without having to provide their passcode and login information. Lastly there is a need for additional resources, specifically mental health resources intended for the adolescent population since the app is marketed to those twelve and older.
The urge to self-harm is like a wave. It feels the most powerful when you start wanting to do it. Join over 2 million users and learn to ride the wav...