Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mario Herzberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I stuck with this app for a week, even paid for the pro version because I'm more likely to use something daily if it's pretty. I love the colors and was willing to overlook the many programming issues and add my own foods and tricks to get around the programming flaws but after the second time of my full food log being deleted it became style over substance and a frustrating waste of time. A few issues with the programming, ***** Twice my food log for that day was deleted completely before the day was over. Each time I open the app it automatically opens to Monday regardless of the day so I have to make sure every time I open the app I log food on the right day. It's irritating because you shouldn't have to pick out the current day every time. The macro percentages are confusing as they don't add up to 100%. You can only log food as an ounce not per tablespoon or piece. I had to look up the ounces of one egg because that was the only way it would allow me to save it. It's strange, but when you add a food in ounces and go to log it, even if it was a food you created in different ounces, it automatically puts in the portion of 3.57 ounces, so I have to change the ounces every time even for foods I created. When you log water, the ounces add up incorrectly. ****** I'm disappointed as this app really stuck out from the others because of how pretty and simple it is to use but I spent more time re logging food and trying to work around the programming to get the log to show what I wanted it to.
love the app, been using it consistently for a week. So simple and pretty. my only complaint is that it seems to not be in my time zone because it doesn't say ours the right day until later in the day?? So I can't plan my meals in the morning. or log my breakfast if it's too early.
March 2023: I think some of the negative reviews are targeted and purposefully misrepresent the features of this app. Given the privacy invading scope of data-collecting and selling by the biggest name app (do they really need to track me financially and other undefined “sensitive data”?), I decided to ditch it and look for something else. I am delighted to have found this app. It integrates with Apple Health, has convenient reminders, and even a little game with which you can distract yourself, if you’re feeling the urge to snack. After one day of use, I realize that the free version has everything I personally need, but I paid for the Pro version anyway, as a thank you to the developer. You can put in your stats and goals, search for foods, create your own foods, create and save the ingredients of recipes or regular meals (“mix ingredients”), edit them, define your desired macros and track them, select from a wide array of exercises and enter them, and if you pay the small one-time fee for Pro, you can also track water and add additional details to food (beyond fat, carbohydrates and protein). There are five tracked statistics in all: calories, exercise, macros, weight and water. Also, when you search for something you get one result, instead of potentially dozens that you waste your time picking through, then report for inaccuracies, and edit anyway. No, this does not have a convenient barcode scanner, but I’m willing to make that trade off for my privacy.
EasyFit calorie counter tracks your food, exercises, weight loss progress and macros. See animated statistics, make your own food and achieve all your...