Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MooveFit Technologies Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought this app years ago as a one time purchase before they moved to a subscription model. Rather than just add a new app to the app store with better features for subscription while leaving those who purchased it the option to keep their paid app or move to the upgraded subscription version at cost, they updated the original app and treated former customers like me as though I never paid outright for the use of the original app. Disrespectful indeed! In order to get features I had in the paid app, they wanted me to upgrade to a subscription! I refused as I wondered what else they’d take later if I did that. I wrote them and got no response, no resolution, no refund, nothing. Imagine my surprise (not!) browsing through apps years later and happening upon it again, only to see a complaint by someone else where they got no response after they updated and wound up losing former functionality and gaining a hefty price tag! This company has horrible business practices and I just wanted to second what the other angry user said because after all this time, they’re still doing the same thing! Even if they offered them to be grandfathered in (I doubt that wasn’t just for show because reviews can be seen by the public), I say BUYER BEWARE!
If used diligently, this app will help you to both lose weight AND eat in a more healthy manner. Colonel Cosmos pointed out very well some of the little annoyances with remembering the foods you have recorded - no need for me to repeat, here; read that review. I am a former WW member who finds this app very effective for losing the 10 pounds that crept up on me since my last WW meeting in the summer of 2008. This app helped me to shed those pounds; I will continue to use it for weight maintenance! One of the best uses of $4 I've made in decades. November, 2019: The paragraph above was written 2 years ago with the original version of this app. When I upgraded my phone two weeks ago, it no longer worked properly. So I was talked into using the “new and improved” version by the technical staff. Upgrading forced me to lose all of my previous entries and data (which annoyed me). Some aspects of the previous version were better than this one. All in all, this app is pretty good.
I like this app and it’s interface but the nutrition data on half the items I’ve looked up in their online database is totally inaccurate. I’ve scanned barcodes for items to find that the serving sizes are correct but the calories, fat, protein, carbs, and fiber are so wrong, causing incorrect point calculations. You can suggest an edit for the wrong items but I’ve to do that multiple times and I’ve been using this app for 3 days. Additionally the activity point earnings for Points Plus are wrong and the Apple watch integration results in inaccurate point calculations. For example a run at 5 mph on WW yields 2 points per 10 minutes. On this app that same run yields only 1 point which would be the same as walking for 10 minutes. So what’s the point in running? To get 2 points for 10 minutes of running your speed needs to be 6 mph or higher so I tested this with my Apple Watch. I clocked a 9 min 40 second mile and continued to run at the pace until I reached 10 minutes and then ended my workout. The app still only gave me 1 point despite me running faster than 6 mph for a full 10 minutes! Since the Apple Watch measures heart rate the app should use your average heart rate for a workout to determine the intensity and calculate points. What if you walk uphill using your Apple Watch? Why would you only get 1 point based on the fact that it was a walk even though your heart rate could have been in the high intensity range? I’ve emailed customer support and of course they are slow to respond. This could be a great app if they worked out the kinks.
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| Name | Price | Type |
|---|---|---|
| Premium - All Access (Monthly) | $6.99 | Monthly |
| Premium - All Access (Annual) | $39.99 | Yearly |