Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mario Herzberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Quit cold turkey near 25 days ago after smoking for 40 years. I open this app daily, usually multiple times. When I get a craving I play the in-app Memory card game and the urge passes like it says as they only last a few minutes. I also like seeing my progress and accomplishments. Especially Money Saved!
15 minutes into the app and.. meh. They did not disclose the in-app purchases. Kinda grimy IMO. There could be a in-app purchase symbol like all other apps, but there is not. Unclose-able ads everytime you click an action, forcing you to shut down the app and re-open. 15 minutes into the app and I’ve gotten 11 ads (all of them do not have a ‘close’ button) Also all 11 ads were for the same thing. Awful advertising tactic — overusing ads assures users hate the product due to negative association. The app crashes when closing and re-opening. Which is the only way to use the app because, again, no close button on ads. For those wondering - you have to pay for the “cravings” “relapse assistance” and much much more. There’s other apps that provide WAY more features for free. If you want to pay a subscription, seek elsewhere. There’s TONS of other apps that have a lot more for better subscriptions. Don’t waste your time or money here. This app made me want to smoke more. 0 out of 5 starts. This app is a scam and stole many features from other apps. This app doesn’t give you the feeling that someone cares you stop smoking. It makes you feel like someone just wanted money for you watching the ads relentlessly.
This app is really cool in that it measures how much money you have saved and how many cigarettes you have passed up as the days tick by. It has options for how you want to quit also. I love how it has information about health benefits and I love the game where are you match pictures as a distraction if you're feeling anxious or like you might want to have a cigarette. The site is designed with great graphics that are easy on the eyes and pleasant to look at! I showed it to my doctor and a couple of friends that's how impressed I am.
EasyQuit - Stop Smoking App helps you quit your smoking habit for good. It has a quit smoking slowly mode that works flawlessly, scientific health sta...