Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗T&T Supermarket Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is easily the most confusing and visually unappealing shopping app I’ve ever used. It’s hard to believe that one of Canada’s largest supermarket chains relies on such a poorly designed platform as its only interface. The font sizes are way too uniform, making it impossible to distinguish titles from key information. Everything is cluttered together, which makes navigating the app a total headache. If you need help with an order, the "Customer Service" button is hidden on a separate page instead of being located directly under the order details. A promotional pop-up forces itself on the screen every single time I open the app, and there is no "Don't show again" option. It’s incredibly frustrating. The only saving graces are the ability to add the loyalty card to Apple Wallet and the fact that the multi-language support is well-translated and consistent. You either need to completely redesign this app or scrap it altogether. Using it is honestly pure torture!
Needs dark mode
Slow to load, unreliable, crashes or logs itself out all the time. Very frustrating when standing in line trying to login again just to get the app to work. It’s shocking that T&T can manage to create such garbage in this day and age.
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