Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗COLORDANCE INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The reason I said that is because I was genuinely going to buy some snacks from their app but when I went to checkout I saw that there was no Apple Pay payment. It was a bit disappointing but I feel that if you guys add an Apple Pay payment process you could gain a lot of more customers but I was just suggesting this so don’t really take my word in.
Disappointing selection of things. Ads made it seem like there was more to offer. Not all in English so it’s hard to find things sometimes. Prices are disappointing. I know I can get a lot of things cheeper at my local market. Worse, I should have heeded the warnings about scam calls. I downloaded the app and I barely kept it for a few hours (enough to do some digging on the app to see if it was worth it or the ads were lies). All day today I’ve been blown up with insane texts and calls. It’s really bothersome since I need my phone for most of the day at work.
I’ve been use this app for years. I love it . The only problem is some products ship from New York some from Japan . And you have to spend $49 on each place to get your free shipping. So most of time I have to give up some items in my shopping cart cause I can’t make it. Mad…
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