Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Covalent Bits · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So thankful for this app! I appreciate all the hard work you put in to keeping us consumer informed when making decisions that will effect us for a life time. I had no idea how many toxic chemicals we absorb on a daily basis and I had no idea that the US only bans apparently around 11 chemicals in skincare. And Europe bans over 1,300! I have completely changed all my skin care, beauty products and most other things I allow in my house. I just wish I had started this sooner! Thank you!
SO helpful. After waking up to the formaldehyde, endocrine disrupters and talc in my personal care products I started to feel overwhelmed by the task of deciphering ingredient labels. This app does the work for me and I use it while at Target when choosing between products. I do wish it had a barcode scanner but it’s the best free app available that I’ve tried and it’s been the biggest help in becoming more informed about the products I’m choosing for myself and my family. Just wish j had know about it sooner!
Ever since I made the decision to be more conscientious about what to wear on my face, I’ve been on the hunt for a useful app that can tell me why each ingredient of a product is considered harmful. I find this to be a much better source of information than EWG and I hope they continue to develop the app to include Ulta.
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