Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AVANGRID INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that I can break my bill up each week (or any time) and schedule payments on the day I get paid. Because I get paid weekly and on per diem, this is must better for budgeting purposes vs paying the entire bill in one lump sum (and it’s also due around the same time as many other bills). Also very easy to cancel payments if I need to change the amount of date. Now, if only the app could help lower the cost of electricity …
As a company CMP is just bad. They do not keep up with their infrastructure and ensure tree limbs are kept away from the lines so the power goes out every time the wind blows or the snow and ice falls or any combo of the two. CMP, which is owned by a multi-billion dollar parent company, then cries to the PUC about the cost to repair all their equipment and maintain their payroll (as their workers recently received a massive bump in pay) so they can keep their very healthy bottom line. Thus, the cost is passed on to the customer. This app on the other hand is simply great. Very easy to use and simple enough to navigate on mobile devices. The power outage map and list is especially helpful since that is one of the aforementioned problems the company has. They’re not great at delivering power but they seem to be pretty good at letting their customers know how long they’ll be without power and how much their bill is every month. Which, went up again for the second year in a row because of wind and snow damage to CMP equipment last year. It all comes full circle.
The CMP app allows me to access all things pertinent to any CMP customer. Pay your bill. Report an outage. Access up to date outage information. Phone numbers for contacting for support and billing issues. Get the CMP app and get up to date usage information from your smart meter. Set power consumption goals. Get the app!
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