Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AVANGRID INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app since 2013. Years ago, I was able to simply open the app and pay my bill with my saved payment information. Since the recent “gas and electric companies charging outrageous prices” ordeal, the app will no longer retain my payment information. Nor will the website. I have a feeling this is RG&E’s way of getting their customers to sign up for automatic payments using a debit card. I do not trust that my bill is truly accurate enough to rely on auto payments. So here I am adding my checking account information with routing number and account number EVERY SINGLE MONTH. The app has taken a complete nose dive, as has the corporation. I wish I could choose a different natural gas company, but alas, the RG&E regional monopoly seems to remain the only lame choice.
I just wrote an email to. RG&E two weeks ago about this. It can take up to 2 or 3 weeks for a payment to show in the app, because of that it’s always telling me the wrong amount. That said the payment part of the app is one of the easiest I’ve used, one click and done. If they’d figure out how to update it within a couple days of making a payment I’d recommend it, as is.. if you don’t mind getting frustrated, calling RG&E or having to go on the website anyways, go ahead
I have had occasional glimmers of hope with this company. Usually with just one individual who actually is honest with me on the phone. But outside of that rare occasion, all I have experienced is stress, lack of communication, wavering customer service, lack of trust that my bills are accurately calculated, inconsistent information and inconsistent answers. The amount of money that is charged compared to the only other option in the area… is astronomically high. For example, transitioned to an electric meter and somehow it is fair to bill me for two readings in one month so “it’s normal that my bill is higher?” Or how that same situation was described to me as an “estimate of usage over MANY months” , or how I was again told regarding the same situation, that although my bill states RG&E came out for an actual read… that is not what occurred and even though that seems like their mistake… I am charged, over 1 entire months worth of rent for 1 month of usage. Please, if you have a choice, just live in Fairport and don’t get robbed by this company. I have called this company over 6 times in one month following up on THEIR mistake. Each time I was told a different reason and given no remediation to the initial problem. Would not recommend to anyone.
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