Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atlantic Coast Athletic Clubs of Virginia, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why does this app keep signing me out and asking me to sign in? It’s not a banking app after all! Keep me signed in. Or at least integrate the app with face ID so that saved passwords can be filled in without me having to go look it up every time. You’re not supposed to use the same password across multiple apps so how can you possibly remember the password for every app that signed you out without Face ID or some other tool like that. The earlier version of this app was clean and good. Simple. You could look at classes in the past and in the future so if you like the instructor you could look for more classes by that instructor. You can see how busy classes are. Come on ACAC. You can make your app as good as your club. PLEASE!!!
There was no need to replace the old ACAC app, which, if sometimes glitchy, was at least reliable. Ever since they unveiled this new version, we've had to register for classes using a web browser and/or calling front desk staff, who deserve vacations and raises for having to deal with members' endless requests, questions, and ire. We've heard that the reason the app didn't work for the first week or so was because the beta testing was set up for just 100 users. Even individual clubs have more members than that. The entire rollout process has been riddled with problems. I've been literally staring at a loading screen with the logo and nothing else for half an hour. Deleting and reinstalling the app has done nothing to improve the situation. It's kinda like the ACAC equivalent of the blue screen of death. Honestly makes you wonder what HQ is doing with our membership fees.
The biggest issue with this app is there is no way to have a favorite gym or separate out the classes at other locations. Of corse my gym is the last one on the list so I have scroll all the way through every other location to get to mine every time I open the app 🤦🏼♀️ now that I've done the last update, it only goes to a black screen from the loading page making it completely useless. Need another update that fixes these issues ASAP.
acac Fitness & Wellness is one of the nation's premier health & wellness facilities, encompassing 12 clubs in the mid-Atlantic region. Download the ap...