Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heisetasse Beverages Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keeps loading after entering otp, why asking for email when you already have my phone, why can’t I have an option to add simple sugar syrup in iced latte. Even regular sugar option not there. Only liquid sugar option makes sense for iced latte as regular sugar doesn’t dissolve in ice. It took me 10 minutes to find and figure out the iced latte option, by then I reached the location and had to order locally. Thought the latte will be ready by the time I reach the store, forget it, couldn’t even place the order 😃😃
For some reason the app doesn’t have basic logic to select a store that you previously ordered from rather it would select a store an hour away. Also their customer support is pretty much unless.
Terrible experience trying to delete an account. Having to email a help desk team who doesn’t respond then forwards you to a different support team who doesn’t respond. Why would anyone make it this difficult to delete an account unless they’re just selling your personal data…
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