Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sophie Allen Empire Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m one week in and throughly enjoy the guidance of Sophie. The training program is easy to follow and understand. There are videos you can watch to make sure that your form is right. Thank you Soph!
Seems like a nice app, once you login, however I couldn’t do that. There seems to be no way to create an account in the app, only to sign in to an existing account. I don’t have one and was hoping to sign up. To sign up for an account it seems that you have to go to the website and then go back to the app which is annoying. At the very least you could put a link to a webview to the website create an account screen. Also, on the forgot your password screen the back button doesn’t work. Please fix these issues!
Soph's program is top notch, the workouts are challenging and under an hour each. The app is super easy to navigate as well, especially during a workout. Each workout has its own timer and maintains the data of your previous workout so you know where to start each time, I love how the superset is set up as well with the tabs and timer on the second workout. Beautifully designed app!
Access simple, effective, and evidence based training programs designed to help you build lean muscle and shape, get stronger, and healthier. Each pro...
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