Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There seems to be as much advertising content is there is news coverage.
I have missed half of the news while trying to watch on my television. It cuts off mid story, today it was running at 3 times the speed, or returns from a break mid story. Completely unreliable. Way too many commercials. But most importantly, the commercials do not have any glitches. I am going to switch to KIII. If I needed to know something important today from KRIS news at noon, I would be completely in the dark.
Absolutely worthless, makes me watch a 30 second ad and then nothing! No live stream at all. I have gotten to use this app with no glitches maybe twice. In times of power loss in the community it would be nice to have something to go to. This isn’t it, unless you like watching 30 second ads.
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