Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mobile Video Tapes, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Installed the app and noticed that it’s at least 3-4 hours behind the news with the website. Deleted app and just created a shortcut to the website on my home screen. Why even build a news app that has older news?
Ever since I downloaded the app before COVID-19 this app has not worked very well. Streaming voice goes in and out and pauses too much. My husband downloaded the app as well and he gets an error message that he can’t stream because of the area yet I can with the defects.. and anywhere we go it doesn’t work well... very disappointed in the app to help me keep up with the news
I like that the updated version implements the iOS 7/8 look. However, I would stick to a color scheme. More defined borders separating the stories would be better to look cleaner. Check out Buzzfeed's app. Something similar to it would be nice. I know you guys are on a budget and it's difficult to develop an app but I'm excited to see future updates!
Catch the latest Rio Grande Valley news, weather, and sports wherever you go with the KRGV CHANNEL 5 NEWS iPhone app. Easily read and watch the very l...