Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗South Texas Public Broadcasting System, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently downloaded this app, and I’m very excited about being able to tune into my favorite programs and stream with my KEDT passport login. However, when I’m watching or listening to something, the app will spontaneously close or reopen on its own and I lose my place in what I was listening to, for example, This American Life. On that note, another thing that should be fixed is that when I reopen the app (or if it does so spontaneously) it’d be great if it automatically shows what I was listening to and saves my spot so I can easily restart it, without having to scroll back and forth trying to find where I was. The content of the app is awesome. The delivery needs work, bug fixing.
The KEDT Public Media App allows you to watch and listen to all of KEDT programs, Radio and TV! The app provides On-Demand content of all your favori...