Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jesse Ditson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the interface but I wish there was a way to change point values
Playing canasta used to be so difficult that none of my friends wanted to play with me, but now, due to canasta score, I have loads of friends who want to play canasta IRL! I even met my spouse through the app. Goodbye OKCupid Hello Canasta Scoring App!
This canasta app is perfect for those of you out there who find doing "canasta math" an unnecessary burden in your lives. Do you love the feeling of...