Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗feels · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this app about a year ago looking for to expand my social circle in my area (lived in a major city in the south at the time), and was pretty disappointed with how small and bland my selection of users was. Just recently moved again and thought I’d retry the app since it’s has time to grow and improve, only to realize that when I updated it, it’s now bizarrely branded as exclusive to New York City, with all support for other areas seemingly being removed- I can’t even open the app anymore, it just gets stuck “searching”. I guess instead of trying to advertise or make a product worth talking about, they cut their losses and tried to appeal to a hyper-specific market. By the looks of the new store images, it’s a really ham-fisted attempt too, with them randomly inserting “New York” into existing prompts like “what is your most controversial *New York* opinion?”
Hi I’m a new user of the feels app and I just thought I’d give some suggestion’s. Number one, the location change that requires premium. I think that’s a bit dumb considering people could’ve accidentally mistyped the wrong place, like I did. Now I’ll be given people whom aren’t as close to me. Another thing, I love that the app is inclusive, but I don’t love how theirs only the most popular genders and pronouns. I personally am apagender, and my pronoun’s are They/She, but the closest option I had was she/they and Agender. If your gonna be inclusive, you have to actually include the not so popular options too. Besides all that I think the app isn’t bad. It’s just not that good, it has potential though.
I’ve been wanting to write locations or captions on my profile photos but it will not let me. One I have something written up it shifts upwards and no matter how many times I hit save it just doesn’t register. I moved to a new area recently and saw this app on tik tok. All I want is to easily be able to find new friends for my boyfriend and I because college is such a limited area. I wish I didn’t have to wait or pay to see what everyone’s animal is in their profile as well as everyone else. I strictly just want to interact with people who have the same animal as me (the friend one) and if I’m just going to get hook up DM’s then this app isn’t as different as I thought it would be. I want to give it a chance, but I really don’t want unnecessary strain on my relationship so I hope this can be fixed in some way.
Feels - Where online communities turn into real-life connections. Feels is the ONLY social & dating app made for people under 30 — built to help a di...
| Name | Price | Type |
|---|---|---|
| Boost Package | $9.99 | One-time |
| Boost Package | $9.99 | One-time |
| SuperFeels Package | $11.99 | One-time |
| Fastpass 1 week | $20.99 | Weekly |
| Infinity 1 week | $29.99 | Weekly |
| Boost Package | $35.99 | One-time |
| Fastpass 1 month | $49.99 | Monthly |
| Infinity 1 month | $59.99 | Monthly |
| Infinity 3 months | $99.99 | Quarterly |
| Infinity 6 months | $179.99 | Semi-Annual |