Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PSP PROSOCIALPLATFORM LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
“Topface has been one of the best social apps I’ve used so far. The signup process is quick, and the matching system helps you connect with people who actually share your interests. I really like that you can choose between casual chatting or finding someone serious. The video and photo features make it easy to get a real sense of the person you’re talking to. Overall, it’s a well-designed, reliable app that makes meeting new people fun and safe.”
I can tell this app wasn’t developed for users in the US because we don’t use centimeters for height measurements. Not to mention I can’t find and designate my city within my state…had to find a neighboring city where I don’t live. Speaking of height, it took me seconds to notice women were supposedly 6 and 7 feet tall based on their height in centimeters. 215 cm…really? You absolutely can’t really do anything but swipe photos without paying. I suspect this is overrun with scammers. Had messages immediately after getting the account created in the app and surprise…tried responding saying I think you are a bot or scammer and got prompted to pay for vip access. This is the work of the developers for sure. Developers will claim this is so because it’s a free app (no it is not) so scammers are an expectation but it is pretty easy to add verification into an app to differentiate real from fakes…I am a software developer so I know this. Not recommended as I think this is just a haven for scammers and bots engineered or implemented by the app developers. I also believe most of the ratings for the app (5 star) are fake, paid rankings or submitted by someone who’s extremely naive. Lastly, if you think people from near you will appear for matching, think again. Saint Petersburg Russia sounds more like it. No, there’s nothing to filter by distance to/from your location, assuming you can even find your location.
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| Name | Price | Type |
|---|---|---|
| Pack of 6 coins | $0.99 | One-time |
| Pack of Likes | $2.99 | One-time |
| Pack of 40 coins | $4.99 | One-time |
| VIP-status (Weekly) | $6.99 | Weekly |
| VIP-status (Weekly) | $6.99 | Weekly |
| Weekly VIP-subscription with 3 days trial | $7.99 | Weekly |
| VIP-status - 1 week | $9.99 | Weekly |
| Weekly VIP - 3 days for free | $9.99 | Weekly |
| VIP-status (Monthly) | $9.99 | Monthly |
| VIP-status (Weekly) | $9.99 | Weekly |