Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sodexo, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works and accurately lists the day’s menu in your chow hall most of the time.
Take the food for what it is, but after getting absolutely bent during morning PT it’s nice to sit in a warm building and get as much chow as you need. The rare occasion that the server calls you “sugar” is enough to subside the looming depression from taking over completely, and the thrill of getting potato salad in a big bowl is unmatched.
Nobody uses the chow halls by there names like this, I have no clue where these places are. It would be cool to have either a feature where it has the area name “French Creek” or a map feature that you can click on. Also while deciding on what I wanted for breakfast I used the app for the first time, I’ll click on the item to see what was for chow and it only pulled up nutritional information that’s cool and all but what is it? some chow halls make better eggs than others and others are know for having dry chicken, so I’d like to be able to see what is on the menu. I get one chance once I swipe my cac I paid for it. If there was a section to where others can comment on the different places I’m sure that would be some good criticism for the most part.
• Charge is your personal dining companion for CONUS USMC Mess Halls. With this app you are able to: • Search by geo-location or installation name an...