Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Branch Financial, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app for everything I need insurance for. Recently, I had to pull my policy papers for something and when I accessed my homeowners policy from aws in “Policy” icon, the screen would not go back to the previous menu and would just get stuck there. I literally had to turn off my cellphone to fix it. There’s no go back menu or “Done” button afterwards or anything. They should fix this.
Is there some kinda “update” that was done to the app? I can’t see my policy under the policy tab anymore. It’s just a blank white page… Please fix ASAP.
It was so easy to buy home, auto, and umbrella insurance from Branch online—I didn’t have to talk to anyone, and I got all my id cards and documents immediately! And the app is fantastic—I’ve already saved even money by doing the quick inventory process and asking friends to vouch for me.
Branch® is an insurance company that uses data and technology to make insurance easier to buy and less expensive for all. With Home, Auto, Umbrella, R...