Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HiRoad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The accuracy of the app is crucial to getting discounts and although when I first starting using the app it worked correctly. Now it changes streaks and takes down my score for apparently no other reason except to give me a smaller discount. I have not used my phone while driving and not even when I’m in the car with other bc even if you say you weren’t driving it still penalizes you. My current stres says 9. Which is not true. Be on the look out for a new insurance company as soon as you get HiRoad and only use this company in a pinch. My vehicle was in the shop for a couple weeks. I called and informed them I would t be driving and I noted the app. My monthly bill still went up 30 dollars. Hiroad is a scam that targets ppl that are having a hard time securing another policy. My bill the first 2 months was $180. I drive the same car and use the same driving habits except I drive a little less and I have the same address I had when I set this plan up and now by bills the lat 2 months are above $210. Scam. Actively working with a broker to get out of the situation I got myself into when I signed up for car insurance through Hiroad
The overall concept of this Insurance is nice. You drive safe, you save. It’s also handy cause it was one of the lowest rating insurances to find for older vehicles. Downfall is it’s constantly tracking your “movement/phone activity” regardless if you are driving or not. Gives you the option to put “not driving” but still jeopardizes your score/discount regardless. Why have an option like this if it doesn’t matter? It’s also not fair because the rate continues going up every month even though your “discount” is applied and you are safely driving. God forbid if you even just OPEN your phone screen (even if someone else is driving); it dings you. Totally not fair and hard for people who do use their phone/driving as their job. Like I said though, concept is great it just really is out to max you out for the top dollar amount of the insurance of $222 :/ with no real justification. Also very hard to get ahold of support and they aren’t very helpful. Don’t recommend this insurance at all
Just recently switched to this insurance and already loving the way it works. Good driving=lower payments! The app is pretty straightforward but I feel it definitely can use some performance upgrades. One thing that you guys might want to think of is adding a GPS feature which would make it easier for you to track trips and make it easier for users as well. For instance: user opens app> uses GPS to drive to location> app automatically tracks trip and saves data which would ultimately remove the step of having to confirm a trip. But maybe perhaps still keep the trip confirm feature in case people don’t use the GPS. Just some thoughts. Thank you for this awesome opportunity for affordable insurance!
Drive mindfully and save up to 50% each month on your auto insurance. This all-in-one app-powered insurance is perfect for good drivers who want to ea...