Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SRAM LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love my electronic shifting and the app is a cool feature but I feel like the app would really improve by adding just a few simple systems into the app. I think there needs to be an option to microadjust each different gear instead of all gears at once so that it is possible to make shifting basically silent. This wouldn’t be a hard thing to do because the app can already detect which gear it is in. I also really think that each system needs to show the percent of the battery level instead of just a light. Showing that the battery is “good” doesn’t really help me to know how soon I need to charge it because it makes it look like it’s on full battery but really it could be at like 50%, and from my experience the battery is low/yellow for only a short time which is when I would want to charge it. I think simply adding a battery percent would make a huge difference especially since the derailleur already shows the light color when I shift so right now there isn’t really a point to checking the battery on this app.
The original app had a lot of bugs. In fact, one of the instructions in the app was “if you can’t connect to your SRAM, force-quit the app, cycle Bluetooth off and on, and reopen the app”. Ha, no lie. Anyway, it works a lot better now. I am able to connect every time I open the app now. I was able to change the shifting option from one gear per click to include 3 gears for holding the shifter. I like that you can do that for only 1 direction if you want. My only complaint is the battery level display on the app should be bigger, and include percentage. Even nice to have a separate battery indicator app, because once you setup the shifting, you will rarely need the app for anything except to check battery level. I’m happy with the app, and I absolutely love my SRAM Eagle system and will never go back to shift cables.
I was able to configure my new Sram Red AXS drive train through the app. However, It repeatedly hung and I was forced to restart the app several times. I had no trouble updating the firmware of each of the shifting components including the power meter. I was unsuccessful at reaching the setup menu on my iPhone and eventually stopped and installed the app on my iPad. I was then able to connect to all components at the same time and get into the setup menu. On I positive note, the changes I made to actuation and sequential shifting worked perfectly and have been very satisfying. Sram has a special challenge in that the app must connect to each of the 4 wireless shifting components simultaneously. Presently, Campagnolo and Shimano only need to connect to the singular interface because the parts are hard-wired to eachother. Given Sram’s special challenge, the current version is barely adequate and needs some serious refinement.
SRAM AXS app connects to your smart devices, enabling personalization of your bike - and ride. That includes configuring components the way you want,...