Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medical Board of California · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Looking up the medical license of any California doctor should be a function of the website. It should not require the downloaded of its app!! That is how it used to function at least up until 6 yrs ago when looking up doctors’ licenses was a daily responsibility of my employment! There is no logical reason benefiting the user. Obviously, it only offers benefit to the agency which I assume is for targeted marketing purposes. I’d rather go back to a time when obtaining info costed me money, as opposed to costing me my privacy!
I was able to lookup my medical license. I tried to update my work address: it didn’t let me get to the screen to login to the breeze system. I was able to do this via safari web browser on iOS.
Terrible app because all it does is show their terrible website. I looked up several doctors that I know have had discipline and the app showed nothing. Another doctor I couldn’t find at all. They also don’t explain that this only works for certain doctors licensed with the medical board itself but not the other boards like podiatrists, dentists, osteopaths, etc. most don’t know that there are separate boards and who belongs to which board. I see, too, that the boards own lawyer, Kerrie Webb, gave the app 5 Stars. No conflict if interest there!
Access to your provider's license profile at your fingertips, 24/7. Developed by the Medical Board of California as part of their ongoing commitment...