Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thomas Lauerman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a simple, decent take on a simple game: make all tiles one color in a given number of moves. The problem, as many others have mentioned, is that the “Moves Left” indicator doesn’t work on many phones, like my iPhone. So this defeats a large portion of the games main purpose. And don’t count on a bug fix update, it’s been over five years!
I love this game! It’s a very pretty and well designed app. I like the many options available to pick from the color palettes, the “moves left” challenge, and the different difficulty modes. I really enjoy this, you can tell a lot of thought and love went into creating this project.
This game is super fun, a great way to pass time without getting too sucked in to the app. App has no problems whatsoever, runs very smooth.
Palette is a unique puzzle game that revolves around capturing every different colored block on a rectangular grid until they all become one color. It...