Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Impulse Apps Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game. It’s super relaxing and when the ads started, it made playing the game no longer relaxing. It was amazing they did the ad buy-out, but my subscription expired and I can no longer auto-renew. I try to press the remove ads button and a pop up says the subscription price, but when I press continue, nothing happens. I hope this is something that can be fixed because I only really kept playing it so much because the ads were gone. Aside from this, it is a nice simple game and is exactly like the anagrams you can send back and forth via imessage, but it’s nice because I don’t have to wait for someone to play me back or spam them to play a lot of games!
First, the bad (GOOD is next): I know it’s a small app and so I don’t expect the dictionaries to be expansive, but since it makes you play every word to get a score on a given batch of letters, it is frustrating to see: a) very common words not listed (ex. “Silo”), while random nonsensical words like “Nelo” are required solutions. I might have “nelo” a little bit off, but as someone who gets excited to learn new words, I would have shrugged off my disappointment at a given puzzle missing a common word in the solution blanks if I didn’t have to methodically run through each possible arrangement of letters (more on this is the “good” part of this review) to find a word, only to look it up after the puzzle and have it come up as an obscure baby name or a misspelling of some machine part fabricator. The GOOD: I like the UI and the styling. It doesn’t glitch and it is a tidy app in size and in data/cache buildup. It doesn’t shove a socal element down your throat like so many apps do now (even apps that don’t allow real interaction but simply want to wear you down until you allow the app to access contacts). I like that you can suggest words, though this might also be where the gobbledegook comes from. It seems the team is small, and this is likely a labor of love. I also enjoy the gameplay. It’s an anagram game, but the order of the blanks/expected solutions is in alphabetical order, adding another puzzle angle to it. I am giving it four stars because what is good about it is so good. And the ads weren’t too bad, considering the playing field of ad funded apps. But the word bank made it an offload for me for now.
I love this game, I like learning new words. I play it every night before bed. It’s a great way to exercise your brain, or just reset during the day. TOO many ads now!! A huge influx of advertising in this game. I wish they offered a way to buy out of ads. None of them apply to me, they are just random and interrupt the flow of the game. It didn’t used to be this many, and now after each round an annoying ad pops up and lingers until you exit out.
Exercise your brain with Wordmaster, a new take on a pen-and-paper classic! Wordmaster is an addicting anagram game where the object is to form as ma...
| Name | Price | Type |
|---|---|---|
| Wordmaster Plus (Monthly) | $1.99 | Monthly |