Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United HealthCare Services, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a UMR account, I access it through the app, but accessing the consumer account has always been through my UMR account or the UMR app. I thought this would be nice to access the consumer account directly, but it cannot find my account, will not accept my login. I downloaded it and promptly deleted it. UMR should make the consumer accounts easier to access. Since there’s one pool of funds that all our family claims are paid from, all independent account holders should be able to access to submit claim substantiation docs. Because the consumer accounts can only be accessed through the primary users account that person is responsible for all claims. Makes it tough when I’m working all the time. Thanks UMR for making it easy for families to work together.
It’s getting better, though, I wish I could fix a claim or at least deny it within the app when I make an error. Calling customer service is not convenient.
This app works really well for me as a blind user, navigation and data entry using the IOS screen reader is easy and intuitive, I am sure the same can be said for sighted users.
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