Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United HealthCare Services, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
9 times out of 10 when I try to go to the wellness benefits area, it doesn’t open. it kind of opens up a website instead of just being able to stay on the app and read my wellness benefits and what not. It doesn’t actually let me choose the option to open it in a different web browser; it’s just like it opens up a webpage sort of connected to umr but not actually really in the app, and then I just get a blank white screen. It looks like it’s loading for a bit with the spinning wheel, just a blank white screen. So if you want to actually work on using your wellness benefits and gaining points and everything, you have to go to the actual website because the app doesn’t bring you there and doesn’t do anything; it is not helpful.
I like that it is easy to request ID cards. The initial 2 that are mailed out are not enough for a family of 4 with older children. We each need an ID card. Thanks for making it easy to request additional ID cards to be mailed.
I have not yet been able to find a provider through the app (or mobile web page). I was able to chat with a representative on Monday who was able to help me determine if a provider I was looking at was in-network. Unfortunately, they were not able to see my young daughter. So I went back into the app to try to find a provider again, but I keep having the same issue. I figured I would give the chat a try again but I must have tried during peak times and I was in a queue. This wouldn’t bother me except for the fact that I went from being 4th in line, the 3rd, then 2nd, then 2nd again… and again… and again. I never advanced beyond that so I gave up. All I want is to view my providers!
The UMR app makes it easy to access important details about your health care benefits. Sign in anytime to: • Find costs and care – Search for in-netwo...