Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE HUMAN BEAN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was skeptical about the human bean app at first.. Seems like apps for food and drink places always mess up rewards or add a bunch of unnecessary extras. It was always so easy to have a punch card in your car. I got this app anyway because they stopped punch cards and the human bean is my preferred coffee stop. It was fine but I just noticed recently there was an upgrade or something and now you get to use the entire $5 reward!!! My drinks are usually around $4 so I would just use the reward and that’d be it but I used my reward and then the next time I had another $1 taken off my order! Looked at the history and saw the rewards as credits!! This is an amazing change to this app. I genuinely feel like I’m reaping the full benefits of the rewards now. Please don’t ever get rid of this feature!! It made me so happy.
All the girls at the Wilsonville store here in Oregon off I five at the human Bean deserve a raise and gold stars! They go above and beyond to be friendly and quick and get the drink right. It’s rare that I run across anyone being grumpy however I’m frustrated a little bit about the human Bean customer service weeks ago I wrote a letter about a homeless man who sits on the corner down here next to your store I reached out to ask them to step up and be a true human bean/being and help out. I created a go fund page weeks ago and was able to do an amazing fundraiser however haven’t received a word back from this company which really is heartbreaking that they can’t step up and do something buy him a week at the hotel so he didn’t have to be in the freezing cold help me get him to Redding California where his mother lives I’m just asking you once again to be a real human being have some heart❤️ Wendy knowles
Coffee aside, this review is specifically about the APP. The app is sufficient for paying, tracking rewards, or finding a location. The WORST experience is the MENU, which is most often what I use the app for prior to deciding IF I want to make the trek to the nearest location of any food establishment. The MENU is not a native experience, but is instead a web page that has to load. That said, it is WORSE than a web page. How? Allow me to explain. - Choose any drink menu category - Page loads (or sometimes doesn’t depending on how bad the signal is, sometimes this happens even in the drive thru - which is why a native experience is necessary for a good user experience) - You review the options, but then change your mind and decide you want to review a different category - You tap the back arrow or swipe right to go back to the previous menu. LOW AND BEHOLD, you have somehow landed back on the home page of the app where you have to START ALL OVER AGAIN loading the menu webpage, and so on. It is the most aggravating user experience, and to avoid this I usually end up either going to my web browser or give up entirely and choose a different coffee spot (there are PLENTY) that has their act together. Don’t release an app if you can’t give a good user experience. All it does is reflect badly on your brand. The menu is SIMPLE, which should mean that a native experience should ALSO be simple.
Easy to Pay & Earn Beanefits With The Human Bean app, you can explore the menu, unlock special offers, and pay right from your phone at the window—all...