Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Burgerville, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The young lady who was at the drive through asked me while I was ordering if I wanted any sauce I said yes! She ok if everything on the screen looks good. Please pull forward and I will have your total for you at the window. I said OK I pull forward. I finally get to the window. She gives me my drink. She gives me my food as she’s handing me my food, I ask if there a sauce is in the and I asked for extra napkins as my bag had sauce all over it. She says yes, as she goes to give me napkins. I look in the bag and I noticed that the sauce isn’t in there so she comes back with the sauce keep in mind I asked if the sauce was in the bag I didn’t ask her can I have sauce? I asked if sauce was in the bag she then returned to the window with two sauces and napkins, and says next time you will need to pay for those. And that they’re $.50 each I said I ordered them she says no you didn’t. I told her yes I did and told her that she asked me if I wanted sauce and I said yes so then she proceeds to say. oh, I’m sorry I must not have heard you. I said that’s fine if you didn’t hear me, but please do not call me a liar and have a nice day. Her response and telling me that I did not order something when I did was not very customer service like.
I am very frustrated with this new app, because it took away my favorite feature, which was the ability to pay through the app! It also has a lot of bugs now! The whole point of having an app that you can pre-order from is so that if you are running around, you don’t have to sit at the restaurant and wait for your food to be ready. This app is absolutely terrible because it does not go to the store now. ever since this update and new app, I have ordered three times through the app, and when I got to the store, the food was not ready because it didn’t get sent to the kitchen! I also do not like the fact that I cannot choose specific items to use for my reward points like I could before. Maybe I don’t want the selections that you are giving me Burgerville, you messed up with this one. You will more than likely be losing a customer as a result…. Oh, and on a sidenote. You should probably tell your supervisors and managers not to tell customers that they don’t use the app because they don’t like it either. If you own employees don’t have faith in it, how can you expect your customers to?!
With the closure of the dining rooms, the app has been a great improvement over waiting in the drive-thru. My biggest complaint is that the function to recall a previous order never works. It always says the merchant has changed the menu, and I have to re-enter the whole order. A smaller gripe is that the interface for choosing options is a bit unintuitive - it took some getting used to.
Welcome to Burgerville’s ordering app and rewards store where you earn points with every $1 you spend. With the Burgerville app you become a member o...