Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Viatek Consumer Products Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was great until the last update. I used to be able to turn on my equipment and the app would automatically recognize and connect to either my bike or stride. Now I have to go to firmware update and that is the only way it connects and stays connected until I finish a class. But as soon as the class is done, connection is lost again. This NEVER happened before. I just took two classes and lost connection before the second class started. I checked the workout under progress and had nothing. All zeros. As if I never took the class. I did connect as soon as the class started from a prompt on the screen and everything seemed fine, but alas, nothing to show for it. Another class I took was a boot camp ride class. App disconnected as soon as I got off the bike for the floor section and I could not connect back. It’s really devastating especially considering how instructors were asking during classes just a few weeks ago to “show some love” to the app developers for their good job. Now the reviews are flooding with high ratings while the real reviews are being drowned out.
Recovering from surgery, a friend recommended the Echelon bike. I had my bike for 2 months before I could ride it, but once I started, I never looked back. In October 22 I added the rower - free with a 2 year membership. Getting the membership details ironed out (I upgraded to a bike with a screen that came with a 1 year membership) took a few emails back and forth and will require me to remember to check my membership expiration date towards the end of 2023. Overall I am happy with the platform. I rarely have connectivity issues - probably because I have mesh WiFi in my house. I did buy an Echelon HR monitor because I can’t connect my Apple Watch HR monitor and track my work out - something I’ve seen written about here and on the Echelon facebook pages - first world problems. I choose to track my workouts because I get points for them through another app. The instructors are top notch with reminders about proper form along with a lot of encouragement. The instructors engage with the members on facebook and instagram - they’re real people and aren’t afraid to show their strengths and weaknesses. I take some classes because of the “counseling” session that comes along with moving my body and getting my sweat on. The facebook community that comes along with being an Echelon member is something I never expected. Encouragement from people I didn’t know - wow! And now they’re friends!
My review is for the App- it functions perfectly for me on the iPad and iPhone. Over the 2 years I have used it there has been improvements to the design of it. I never experience problems with live classes, or how it syncs to my Bluetooth headphones or heart monitor. You can search for classes on demand using the search bar and filter by instructor, style of class, length of class, etc. my only suggestion is to show in the description if any additional equipment is required like weights, it’s desperately needed in the fit pass classes!! As for echelon itself, when I originally had to reach out to them for a customer service issue they used a zen desk support system which was disjointed and disorganized. It left a really bad taste in my mouth and I actually stopped using the bike in the beginning. The community of instructors and riders in the fb group actually helped me get over that hurdle. The monthly plans are higher than peleton but to me the classes on echelon feel more personal and I have favorite instructors I like to “follow”. I tried peleton classes recently but they were kinda hollow or empty feeling, and I missed my regular instructors on echelon so I’ve been riding for 2 years now!
Keeping fit and active is a great way to de-stress, stay positive and keep motivated during times of uncertainty. The Echelon Fit App provides studio...
| Name | Price | Type |
|---|---|---|
| Slim Cycle Monthly | $19.99 | Monthly |
| Flex Monthly | $19.99 | Monthly |
| Echelon FitPass (Monthly) | $19.99 | Monthly |
| Echelon Flex All Classes (Monthly) | $19.99 | Monthly |
| Echelon Connect Monthly | $29.99 | Monthly |
| Echelon Connect Monthly Plan | $29.99 | Monthly |
| Echelon Connect and Extra Mile (Monthly) | $34.99 | Monthly |
| Echelon Connect Plan (Monthly) | $34.99 | Monthly |
| QVC Connect + Extra Mile (Monthly) | $34.99 | Monthly |
| Echelon Connect + Extra Mile (Monthly) | $39.99 | Monthly |