Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CO-OP Financial Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The map is outdated and shows locations that are closed or out of service. The map doesn’t match up to their online search so it clearly isn’t updated live. I don’t know why the map data would be statically set rather than dynamic to match their online map but that’s clearly what’s happening here. If the map were updated, I don’t think it would be a terribly unusable app.
Someone needs to update the locations of ATM’s and branches. It shows a lot of AMT’s, but mostly in 7-Elevens. I don’t like using 7-Elevens because I’ve had my card info stolen three tines at different 7-Elevens. Not surprising since they put the ATM’s in some lonely corner of the store. Where they are easy to tamper them. I also noticed that there is a California Credit Union near my home that doesn’t even show in this app. I’ve used their ATM before. And this is not a new branch. It has been opened for a while. Like two years. For an app that it’s suppose to be a directory of ATM’s, it makes no sense why they don’t update the information. The Co-Op idea was a good one. Sadly it seems to be falling apart. Some credit unions are restricting or not allowing branch sharing anymore. Again, they don’t update the app info. The Sprig App that letted you transfer money from one credit union to another, up to 1,000 dollars in seconds, for free, is no longer working or coming up in the App Store anymore. I relied a lot of Sprig to transfer money from one credit union to another. With this feature gone I’ll be closing two accounts in two credit unions. Sad! Co-Op needs to jump back in the horse or just kill it once and for all. Rather than just dying a long agonizing death.
This app is almost worthless. They’ve taken the concept of minimalist design to an absurd. The color of the credit union name is the same as the background, so you have no idea which credit union you’re adding. The rest of the text is either a super light grey on white or a very dark grey on black, so it’s very hard to read. Even the map is difficult. It shows dots, but not the name until you select it. If you change to List view, the names are nearly invisible again. Really, REALLY not a good design choice for an app people primarily use on the road. It also claims to have a widget that tells you the closest ATM at a glance, but it doesn’t show up in the list of widgets to add nor give instructions. It’s easier to just use a browser, which defeats the whole purpose of an app. And they don’t really seem to care about improving anything.
Nearly 30,000 Surcharge-Free ATMs - That's more than most of the biggest banks. And it includes selected locations where you shop, like 7-Eleven, Circ...