Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pathways Financial Credit Union Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new app is amazing. I love that I am able to see my balances at other banks along with transferring money to them so easily! I also love the security features! Very easy flow and easy to customize what I want to see when I first log in!
The new app is great! It gives me more control over my money than the old app did. I love all the card control and account notification options. I can also view my balances at other banks and transfer money to those accounts. Good job, Pathways.
I literally will be using Pathways FCU less due to this horrible update. I’ll be removing my direct deposit, limiting my card use, and will NEVER apply for a loan as long as the app is designed like this. Honestly would consider completely removing my pathways account over this, and if they removed or altered the owners reward account, I would GLADLY remove my account (low-key can’t wait until they do, that way I can feel good about removing my account and getting away from this HORRIBLE online banking experience).
Manage your Pathways Financial accounts securely and conveniently from anywhere, using the Pathways Financial Mobile App. Whether you want to check yo...