Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMI Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The rollout was not smooth. The UI is slow. I don't want animations. I don't want fancy mode less UI drawers. I want my accounts, ledger with timestamps, stats & most common actions on each, comms with human bankers, mobile deposit. With each new generation of user interface to the website, I feel like it takes longer to do simple things like move money between BMI accounts and see the status.
New app is pretty, but does not work. Every time I try to verify an account for mobile check deposit, it closes out of the app. Tried to send an email to support, but the email that was autofilled is “not valid”. Maybe fix the bugs before launching a new app?? Was just told by BMI that this is a known issue for iPhones and had been since October 2023. I have been a member since 1995 and this is the first time I have considered switching to another credit union.
I joined BMIFCU in 1977 after starting my career at Battelle. Savings, loans, and financial advice were always there for me, then my wife, now for my family. The best thing though is the rapid service and response in person, on the phone, and now online from the staff and employees.
Our Mobile Banking application lets you check balances, pay bills, transfer funds, view transactions, and check messages from anywhere, anytime. It's...