Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Captain Games Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In general, love the concept and the execution, with two minor complaints. Well, one is sort of big: no undo! To the developer, please, please add the ability to undo. It’s so infuriating to have worked on a sizable interchange, only to have to start over because of one screw up. Very frustrating! It would be an easy five stars with this single addition. Only other complaint (or feature request), would be to have a method to draw straight lines and/or curved lines, maybe with a Bézier curve type of control. This would appeal to those with any style interests, as well as scenarios where a little line precision could go a long way in the end.
UPDATE: The newest update is GREAT. It gave us a feature we never knew we wanted, and that’s CommuterCam. You can track a random car on its way to wherever. Although I do have some suggestions though: > Maybe a car selector or arrows at the bottom to switch cars? > A fast forward button for when it’s just traveling along. Minor suggestions though, and its a great way to find what parts of the game you need to work on! —- I’ve been searching for one of these games for a long, long time. I always have loved making infrastructure and seeing how things would turn out. And this app satisfies that need perfectly. From the interchange building to the accurate simulation, this app is totally worth the $2.99. It’s frustrating, but at the same time interesting enough to keep playing, sometimes for hours to see what design is the most efficient. I’ve been on the App Store for ~4 years now, and I haven’t seen anything like it. If you like building and simulations, this is the app for you. Also, there is NO IN-APP PURCHASES and NO PAYWALLS! What a great game. Some suggestions for the developers: > maybe add an erase road tool? It’s really easy to forget where you’re placing a road, and if you’re far in, it’s annoying to start over. > Level Editor! It’d make it so much more fun to make a level and share it to see if others can get the best score. Speaking of score, > Leaderboard? A leaderboard could give you a sense of how good your interchange is compared to others, and motivates you to play more to find an even more efficient solution. That’s all, thanks for this incredible game!
Okay, first of all, this is the kind of game I have looked for on the App Store for YEARS. The instant I saw it, I knew I was going to like it. But the game BLEW my expectations away. It doesn’t end, and it progressively gets more difficult, instead of just getting boring because of the sameness. I think that an undo button is not by any means necessary, because the game makes it so you choose your decisions carefully, instead of just doing whatever you want because you can undo it if you want to. Thank you for making one of my favorite games I have ever played, and I like it just the way it is. If you want to make changes to it in the future, I would love to see it, and I am not opposed to you changing it. It’s your game and you have every right to make it however you want. I fully support it any way, but I am perfectly content with it now. Thank you so much for this game. (Note: I expanded the map until I finished the ring of interchanges that shows the ocean in the top left corner. Once I finished that ring, the map did not expand anymore. I don’t know if that’s a bug, or just the game ending. If it is the game ending, I would LOVE to see more levels in the future. Again, thank you for this game.)
You are a freeway engineer. Draw freeway interchanges with your finger. Optimize for efficiency and avoid traffic jams.