Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EBMS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
SO not user friendly!!! Has required and continues to require many phone calls for clarification!
EBMS' new CDH mobile app has a wealth of information and is very easy to use! From my mobile device, I was able to view my FSA and HRA account balances, submit a claim, and receive an alert when the claim was processed! I'm grateful EBMS has invested in these resources to support our plan.
EBMS CDH is developed for Employee Benefit Management Services, Inc. The app provides a single access point for participants to manage their consumer...