Expectful: Wellness for Moms

Expectful LLC · iOS

Expectful: Wellness for Moms

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Expectful: Wellness for Moms screenshot 1Expectful: Wellness for Moms screenshot 2Expectful: Wellness for Moms screenshot 3Expectful: Wellness for Moms screenshot 4Expectful: Wellness for Moms screenshot 5Expectful: Wellness for Moms screenshot 6Expectful: Wellness for Moms screenshot 7Expectful: Wellness for Moms screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Expectful: Wellness for Moms Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 (4,535)

Rating Distribution

4.8
★★★★★
4,535 reviews
5
2%
4
1%
3
1%
2
4%
1
92%

Top Countries

🇺🇸 US🇦🇺 AU🇬🇧 GB
Reviews (3)
★★★★★Allyson128/13/2023
Great, but I would like the daily suggestions back

I have been using Expectful since I was pregnant with my son almost 3 years ago. It’s been so helpful and I love it! That being said, I miss having the daily suggestion on which meditation to do. This changed with a recent update I think where now I always have to look through the library to find one that might be good. Some days I’m just not in the headspace nor do I have the time to look through the library. I just need something really quickly. I can’t say I always loved the daily suggestions, but they at least got me to focus on meditation in the little time that I had. I find I’m not using the app as much because I have to spend more time deciding what I want to do. All this to say, I give it 5 stars because I have loved it for so long and it’s been a tool and a comfort through my biggest life transitions. I’m also not going to stop using it because I don’t like this new update. I still think it will bring tremendous value to any new user.

★★★★★ST&RC8/3/2022
Wish I had this in my previous pregnancies!

Im 23 weeks into my third pregnancy and I only wish I knew about this sooner. I’ve only been using this app for two days, but even after my first meditative session, the calming effects lasted with me for two days before I (was able to) listen to the next session. I’ve never been able to commit to meditating consistently throughout my life, although I’ve attempted it many many times throughout the years. I love this app and already see the effects it’s having in my life. This is so exciting. I struggled with postpartum depression in my previous pregnancies and also at the beginning of this pregnancy. I believe this app will truly help me staffing off depression and am truly motivated to fully committing to this app on the daily based on the results I’m already experiencing. With two kids, I truly love and appreciate that I get options for 5,10, or 20 minute sessions depending on what I can do for the day. I love the educational classes and have already attended one. Can’t share enough good things about this app. I truly recommend it for all expecting mothers!

★★★★★Whitney84983/17/2022
Updated & resolved: Disappointed with functionality

Update: happy to report they’ve fixed the bug and went above and beyond to set me up with a product manager for a chat to explain the issue and make sure the bug was fixed. Great stuff and very happy using my app now! For the price, I am disappointed with the functionality and ease of use of the app. I enjoy the content. But my week/day pregnancy counter does not reset daily at midnight - it resets at about 2pm in the afternoon for me, which is the time I originally downloaded the app. I’ve been in touch with support and they say they can’t fix it and see nothing wrong. It is very frustrating because I can’t imagine that is how the app is designed. The delay in daily count switch causes me to dig deeper each day to find the correct meditation, rather than it being on the opening screen, keep track of the count in my head to determine which meditation to do, and my meditations are not accurately reflected in my streak. If I meditate in the morning, the streak thinks I am meditating “yesterday” essentially, I would have to meditate only every evening for the correct streak count. For the price of this app, I would expect this basic functionality and expectation to be accurate and fixable.

Version History (149)
3.3.912/19/2024
3.3.88/25/2023
3.3.77/6/2023
3.3.62/16/2023
3.3.512/30/2022
3.3.411/30/2022
3.3.311/9/2022
3.3.210/24/2022
3.3.19/26/2022
3.2.229/8/2022
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Meet Expectful: a haven of holistic care for fertility, pregnancy, and motherhood. For the healthiest, happiest moms and babies, women need more than...

iOS App ID
1173564771
Content Rating
4+
Min OS
13.0
Size
96.6 MB
In-App Purchases
Yes
Publisher
Expectful LLC
Ch

In-App Purchases (10)

NamePriceType
Monthly Basic Subscription$8.99Monthly
Monthly Basic Subscription$8.99Monthly
LEGACY (Monthly)$14.99Monthly
LEGACY (Monthly)$99.99Monthly
LEGACY (Monthly)$99.99Monthly
LEGACY (Monthly)$99.99Monthly
LEGACY (Monthly)$99.99Monthly
LEGACY (Monthly)$99.99Monthly
LEGACY (Monthly)$99.99Monthly
LEGACY (Monthly)$99.99Monthly