Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a cord cutter, I rarely watch live TV anymore and rely on apps like these for my local news. What bothers me is the placement of all of the ads on each page that are made to look like news articles. What is worse is that most are straight-up dishonest, spam or inappropriate. For example, one ad said “New Affordable Housing in Midland is Turning Heads”. You click on it and not only does it have nothing to do with Midland, it had even less to do with affordable housing. It was a spam link page that took you to other spam link pages. Most ads have scantly clad women or other non-family friendly content. I think the ad provider is “Outbrain”. Consider real local ads that matter to us and not just spammy crap that makes y’all look like you fell for a Nigerian Phone scam from a shady developer that just threw your RSS feed in a spam bot template. PLEASE, use your own app and PLEASE be honest and recognize that the crap ads and spam on each page do not represent your news station in a positive light. I would be embarrassed.
I actually like your app. It is simple and direct. I do at times find the story may have been posted without using a tool for spellcheck etc., to find mistakes. The biggest frustration I see is your lack of ability for comments to be posted about a story, Your agency is timely with stories and events, but you fail at engaging in the feedback of your community. Please consider adding this option. 4 Stars, only due to the lack of comments available and grammar is atrocious.
Not just with this app, but all apps with Google (or any company) ads, I keep getting risqué or sexually-suggestive ads! It's worthless to click on the "x," click on "report the ad," mark as inappropriate, or any other selection! This yields a message that says, "We'll try not to show this ad again." The operative word is "try," which is a weak attempt by advertisers to weasel their way out of abiding by requests not to see their ads! I always get the same ads that I report!
West Texas Breaking News Authority. Giving you reliable and up to date news, and local sports in Odessa, Midland, and the entire Permian Basin.