Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app continually sends notifications labeled as “breaking news” for non-important and out of market stories. Also, opting out of sports notifications does not stop notification of sports scores and stories. The app itself is also very glitchy, even on late model devices. As one of only a few local news stations in Lubbock, they should do better. UPDATE: They blocked me on Facebook after leaving this review.
Simple, fast and easy to navigate. The local reporters also tend to be less biased politically than the other network affiliates. More facts, less emotional buzzwords and party talking points.
I Love to read on weather, sports,& anything related to Texas Tech- We lived in Lubbock over 35 years so everything I can get on my I Pad, or I Phone is a highlight for us!! We ESP like "I Beat Pete" with Grandson - Devin- About this part of Texas , our local news comes from Shreveport, La , another reason we miss & love this town so much!!!
News has never been more local than in the palm of your hand. The EverythingLubbock mobile app brings you all the top stories from our daily broadcast...