Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AIM Media Texas Operating, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve noticed recently the paper only has a one page sports page. This is hard to believe! There is so much to report on when you consider the amount of sports and different sports there are in JUST our country, not to mention the world. There are professional, college, high school, international and local sports leagues you could report on. A one page sports page is ridiculous. It exhibits laziness on your part. Please try to do better. I am available with ideas if needed. Thanks.
I enjoy reading the OA on the app. It’s sad that they don’t publish the full electronic version daily because the website itself doesn’t make it very easy to consume the content, but I understand that the business side of running a newspaper is extremely challenging.
Great articles and opinion pieces that are different from the Midland Paper . Special interest articles are also wonderful reads.
A must-have for readers that want the most trusted source of news in the Permian Basin! The Odessa American's 2 in 1 App provides news & information...