Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you want the least amount of information possible, by some extremely lazy reporters. This is your source.
Today’s update(9 Jan 2018) removes the ability of the app to rotate to landscape view. You also lose the ability to set the weather location to anything other than Abilene. Neither of these “features” are an improvement. I’d recommend NOT updating until a fix for the problems are addressed. UPDATE(24 Jan 2018): Still No Landscape View with latest update. It also appears they’ve morphed into nothing more than a rebranded USA Today. Fewer and fewer local stories. You now must scroll down several sections just to get to the “Local” section.
I like to keep up with Abilene news, since I have family there. This app always seems to be the first for breaking news stories--even nationally! It sure beats Dallas news, where I live! Excellent job!
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